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Monday, March 23, 2015

MYTH: Before and after pictures

I never consider these types of photographs when determining the effectiveness of a treatment or product and I highly recommend you don’t either. The variables that are possible with before and after pictures are numerous. Lighting, camera angles, clothing color, hairstyle, and even facial expressions can all make the image look better or worse depending on what is needed. I like to turn the photos upside down to lose (or gain) perspective. Remember, these are advertisements meant to sell you something. Please don’t use these pictures as a basis for believing anything.

Here are a few more MYTHS: